Our Story

I was upside down…

Sometimes the best solutions come naturally.

My name is Walter Fletcher. I grew up in a small town in beautiful Southwest Florida. I’ve always had two lifelong interests: real estate and physical fitness.

Over time, I became a successful entrepreneur in commercial real estate while staying committed to my health and fitness. You might say I’ve always been a bit of a holistic person, someone who naturally sees how things work together and enjoys coming up with simple, creative solutions.

I lived a healthy lifestyle, had strong business relationships, and followed a dedicated workout regimen. But two things were missing: a creative outlet and an opportunity to make a real, positive impact.

That’s how Ropie came along.

It started with a challenge I ran into while using inversion boots. These devices secure your ankles to a pull-up bar and hang you upside down to decompress your spine and elongate your muscles. After a tough workout, I’d sometimes be too exhausted to safely lift myself back up to the bar.

Ropie began as a simple fix for that problem, but I quickly realized it could be much more. That initial idea evolved into what I now call “Your Anywhere Stretching Tool.” Whether you’re new to stretching, recovering from an injury, or a fitness fanatic, Ropie can improve your flexibility, support your recovery, and help you feel better overall.

And those plastic balls along the rope? They’re not just for looks. They act as built-in stoppers. As you grip the rope, one naturally rests above or below your closed hand to help stabilize your hold and guide your stretch.

Ropie is built around three things: simplicity, ease of use, and affordability.

It’s not just a product. It’s a tool designed from end to end to support your fitness journey, wherever it takes you.